The purpose of this award is to equip the learner with the knowledge, skill and competence to develop and execute digital marketing strategies and activities, under supervision, using a range of e-tools within a range of digital marketing contexts.

• Outline the unique characteristics of the web as a marketing medium
• Differentiate digital marketing from traditional marketing practice
• Identify digital marketing strategies and explain their integration with traditional marketing
• Outline the stages of analysis, development, implementation and control of digital marketing campaigns
• Identify e-tools to include social media marketing, blogs, rich media, email marketing, search engine, optimization, online advertising and their application to digital marketing campaigns
• Outline strengths and weaknesses across a range of e-tools
• Develop customised digital marketing campaigns to include the use of e-tools
• Evaluate the effectiveness of campaigns using analytical e-tools
• Plan a digital marketing campaign from inception to completion
• Choose appropriate e-tools to implement a digital marketing strategy
• Monitor digital marketing campaigns and use e-tools to include web analytics, social media monitoring and social bookmarking, to measure their effectiveness.
•  Demonstrate a range of client management relationship skills to establish and maintain the business-to-business process.

3^rd October 2018 – 13^th February 2019

Wednesday evening 6.30pm – 9.30pm

€385