Digital Marketing

Course Description

The purpose of this award is to equip the learner with the knowledge, skill and competence to develop and execute digital marketing strategies and activities, under supervision, using a range of e-tools within a range of digital marketing contexts.

Course Content

  • Outline the unique characteristics of the web as a marketing medium
  • Differentiate digital marketing from traditional marketing practice
  • Identify digital marketing strategies and explain their integration with traditional marketing
  • Outline the stages of analysis, development, implementation and control of digital marketing campaigns
  • Identify e-tools to include social media marketing, blogs, rich media, email marketing, search engine, optimization, online advertising and their application to digital marketing campaigns
  • Outline strengths and weaknesses across a range of e-tools
  • Develop customised digital marketing campaigns to include the use of e-tools
  • Evaluate the effectiveness of campaigns using analytical e-tools
  • Plan a digital marketing campaign from inception to completion
  • Choose appropriate e-tools to implement a digital marketing strategy
  • Monitor digital marketing campaigns and use e-tools to include web analytics, social media monitoring and social bookmarking, to measure their effectiveness.
  •  Demonstrate a range of client management relationship skills to establish and maintain the business-to-business process.


3rd October 2018 – 13th February 2019


Wednesday evening 6.30pm – 9.30pm



Interested in the above course?

Please Apply Here